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Redken balances its solid past of science with inspiration from the industry's best educators and a street sense of fashion that keeps Redken on the cutting edge.

Whether you bring in a picture or have a particular goal in mind, your Redken stylist can help you achieve the look you want – in a way that’s right for you.



As Luis Alvarez and I sat at my kitchen table back in 1998, we spent countless hours discussing the history and the future of the salon industry. We felt that most beauty manufacturers had all but abandoned the independent salons in favor of the easier dollars generated by national salon chains and retail stores.


Color Touch

Welcome to the world of demi-permanent colour with Color Touch that redefines the professional standard in colour and service.

Get all the technical product information for Color Touch: shades, mixing, application, and tips.


IT&LY Hairfashion N.A., Inc

"Dedicated to the Future of Beauty in the World."

In 1989, IT&LY Hairfashion N.A., Inc. began its mission to create a company that would manufacture and distribute the finest quality, professional haircolor products.

These products would include complete haircolor systems from the initial cut & color to unique after-color products that would be guaranteed to extend the "just colored" look, feel and condition of your clients' hair.



Joico's leader Sara Jones is a 30+ year veteran in the salon industry. She began her career as a hairdresser and soon transitioned from "doing hair" to "teaching hair" as she became an educator for a leading product company. Her strong skills and leadership capabilities advanced Sara's career quickly, eventually holding top executive positions with several major manufacturers.



The NIOXIN approach began in 1987, when founder Eva Graham experienced thinning hair after the birth of her first child and began to investigate the idea of treating the scalp with scincare methods.

Until then, people experiencing thin-looking hair had very few options for help. NIOXIN's advanced technologies provide real solutions for making the most of the hair you have, transforming the hair care industry and bringing hope and confidence to men and women everywhere.



Until recently, most hair color formulas were in a creme form. Now, you can shake up your color routine with the new foam hair color developed by Wella, the hair color experts trusted by millions of colorists globally.

NEW Koleston Color-Intense Foam gives you permanent, intense color results and an experience that’s just as easy to adore. It is easier to spread than creme, making coloring at home simpler and liberating, without the need to wait for someone to help with hard to reach areas.


it's a 10 - 10 things instantly

Its Promise It’s a 10 stands by our products. We deliver the best in all-natural and organic ingredients to help your hair. We never test on animals at any point in our product development and only bring you high-quality, salon-caliber hair care.



Matrix is committed to serving each and every community salon and empowering stylists to create positive change for their clients and the world around them. Through inspiration and innovation, Matrix supports every salon professional to achieve their dreams and IMAGINE ALL THEY CAN BE.

Founded in 1980 by the American hairdresser, Arnie Miller, Matrix services community salons with a diverse range of haircare, color, style, and texturing products as well as unique in-salon treatments and services that provide solutions for every hair type.


Paul Mitchell

For us, producing the highest quality professional hair care available is simply not enough. Paul Mitchell is (and always will be) dedicated to making our world a more beautiful place. We were the first professional beauty company to stand up against animal testing, and we've long been a leader in the global effort to protect consumers from tampered products.

It's easy to see that our commitment to caring for people and the planet is a driving force in everything we do.



Van Stamey, CEO of Thermafuse – healthier hair with heat – has a lifetime of experience devoted to the beauty industry. Raised in a family of hairstylists, he has parlayed this passion for beauty into programs and products that benefit salons and stylists. And, he does it by understanding the wants and needs of salons and their customers.